Jason Cohen

“Almost 20 years. I started when blogging was cool. And I'm still waiting for blogging to come back and be cool again, but it's not yet.”

“Well, not for 18 years. Over that time, you expect-”

“Right. Except the leaks automatically increase and that's what people don't appreciate.”

“Yeah. PLG is nice, but you still need marketing to bring the people in the first place. PLG just means there's not a salesperson unless you're expanding or some other segment.”

“Now, maybe we should write that integration and maybe we shouldn't. Of course, it depends on how much we hear about it. And of course it's going to depend on other things, but that's the reason, not i...”

“And you're going to believe them when they say it's because of the cost? It just doesn't even make sense when you put it that way.”

“Yeah. And I know you're going to do that anyway, but you've got this cap.”

“So if I give Double Down 40K, not five for the same product, which is the leads are cheaper, but now the pitch is I doubled the leads for 40K instead of having the cost for 5K. So Double Down gets 8x ...”

“And everyone's happy because the CEO goes, "What did you do?" And they said, "Oh my God, I doubled leads." "What?" "Yeah. At the same ROI as we had before, same CAC, I doubled leads." CEO goes, "How c...”

“So it's a long way of saying ... So again, when I think, "Is your pricing correct?" I'm thinking in maybe a more general way than just the number. I'm thinking about the structure, the positioning and...”

“Yeah. I love Jen. Her pricing and sales stuff is good. She's great on Twitter too. I love Jen.”

“Yeah. It's easy to hear stuff like, "Well, if marketing is full, do something else." And you go, "I know." But then you look at people's behavior and it's like, "Well, you're not acting like you know....”