Emily Kramer
Founder & Advisor @ MKT1
Founder of MKT1, a B2B marketing newsletter and advisory. Ex-VP Marketing at Carta and Asana.
βBuilding a powerful marketing machine, covering strategic decision-making, team leadership, and product design.β
Career History
| Company | Role | Years |
|---|---|---|
| MKT1 | Co-Founder & Advisor | ~2020-present |
| Carta | VP of Marketing | ~2018-2020 |
| Astro (acquired by Slack) | VP of Marketing | ~2017-2018 |
| Asana | Head of Marketing | ~2014-2017 |
| Ticketfly (acquired by Eventbrite) | Marketing Lead | ~2011-2014 |
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Episodes (1)
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Quotable Clips
βYeah. Thanks for having me. Looking forward to chatting with you in depth here.β
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
βSo built that function up from scratch. Much like Asana but at a very different stage in the company's life cycle. And then since then I've been advising and investing full time and now have a small f...β
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
βFor sure. Yeah, I have a diagram of this stuff in my newsletter.β
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
βAnd I think people have this limited view of contents where they think blog posts and blog posts are still one part of content. Content should be tools, resource, assembled like calculators, those kin...β
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
βSorry this is dense, this is a lot of marketing window, so hopefully we're breaking it down.β
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
βBut I mean, sometimes I find that I'm recommending hiring that growth person first because they maybe already have a couple of really great contractors and they have a couple of really great pieces of...β
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
βBut basic sort of simple planning so that you kind of go a little slower up front so then you can just fly out getting things out the door. That's the kind of teams I like to lead.β
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
βIt's like upfront buy in and then move back, do what you need to do.β
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
βAnd when you read a lot of business writing a lot, it's kind of nice to step back and just read really beautiful pros on a really heavy topic that isn't just startup marketing. So it was kind of fun t...β
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
βOh, okay. So it wasn't the Oscar. So I'm really original in my picks here. I'm like, I just watched the Oscar Best Picture, I thought it was great. No, but CODA was like, I think I cried, or at least ...β
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
βIt's a good one, it's a good family story. Lenny is crying right now. He's just in tears remembering the movie CODA. Lenny is going to spend the rest of the day weeping. You won't get a newsletter nex...β
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
βYeah. Teach me something I don't know. This is a variation on teach me something I don't know. Because it's really about how simply can you communicate it. Teach me something you don't know comes acro...β
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)