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Emily Kramer

Founder & Advisor @ MKT1

Founder of MKT1, a B2B marketing newsletter and advisory. Ex-VP Marketing at Carta and Asana.

β€œBuilding a powerful marketing machine, covering strategic decision-making, team leadership, and product design.”

Career History

CompanyRoleYears
MKT1Co-Founder & Advisor~2020-present
CartaVP of Marketing~2018-2020
Astro (acquired by Slack)VP of Marketing~2017-2018
AsanaHead of Marketing~2014-2017
Ticketfly (acquired by Eventbrite)Marketing Lead~2011-2014

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Episodes (1)

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Quotable Clips

β€œYeah. Thanks for having me. Looking forward to chatting with you in depth here.”
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Emily Kramer

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

3:50
β€œSo built that function up from scratch. Much like Asana but at a very different stage in the company's life cycle. And then since then I've been advising and investing full time and now have a small f...”
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Emily Kramer

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

4:49
β€œFor sure. Yeah, I have a diagram of this stuff in my newsletter.”
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Emily Kramer

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

11:47
β€œAnd I think people have this limited view of contents where they think blog posts and blog posts are still one part of content. Content should be tools, resource, assembled like calculators, those kin...”
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Emily Kramer

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

12:50
β€œSorry this is dense, this is a lot of marketing window, so hopefully we're breaking it down.”
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Emily Kramer

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

20:22
β€œBut I mean, sometimes I find that I'm recommending hiring that growth person first because they maybe already have a couple of really great contractors and they have a couple of really great pieces of...”
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Emily Kramer

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

23:44
β€œBut basic sort of simple planning so that you kind of go a little slower up front so then you can just fly out getting things out the door. That's the kind of teams I like to lead.”
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Emily Kramer

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

47:31
β€œIt's like upfront buy in and then move back, do what you need to do.”
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Emily Kramer

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

47:44
β€œAnd when you read a lot of business writing a lot, it's kind of nice to step back and just read really beautiful pros on a really heavy topic that isn't just startup marketing. So it was kind of fun t...”
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Emily Kramer

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

1:01:42
β€œOh, okay. So it wasn't the Oscar. So I'm really original in my picks here. I'm like, I just watched the Oscar Best Picture, I thought it was great. No, but CODA was like, I think I cried, or at least ...”
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Emily Kramer

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

1:03:41
β€œIt's a good one, it's a good family story. Lenny is crying right now. He's just in tears remembering the movie CODA. Lenny is going to spend the rest of the day weeping. You won't get a newsletter nex...”
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Emily Kramer

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

1:04:30
β€œYeah. Teach me something I don't know. This is a variation on teach me something I don't know. Because it's really about how simply can you communicate it. Teach me something you don't know comes acro...”
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Emily Kramer

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

1:06:38