Camille Hearst

“As head of fan monetization, I have a team of folks who are really passionate about figuring out new ways to help artists and fans connect and also figure out ways to make those connections result in ...”

“So one of the things that we all know and we've seen is how passionate fans are about the artists that they love. You've been following any of the latest bits about the Taylor Swift tour, the Beyoncé ...”

“But one of the things that we also know is it's not just the big huge superstars who have those rabid and super engaged fan bases. People are really passionate just about supporting the artists that t...”

“And on Spotify, we want to figure out ways we can help that result in more money that goes directly to the artist.”

“So one of the ones that most mature is merch which is funny to say because most people probably don't realize that you can purchase merch on Spotify. That's one that's been around-”

“And then other things we've been looking at have been listening parties. We ran a few of those over the past year. I think I talked about it actually on a Spotify event a few years ago. We were runnin...”

“But listening parties is another way and then we've got some new ideas we're exploring.”

“Yeah. We have all kinds of ideas of really interesting ways we can bring groups of people together and get the monetization going.”

“Yeah. I think they often have the merch trucks in those parking lots though one way-”

“And so that's this equality that exists in this group of people and it's fun to be around and feel that rub off on you and think, "Oh, maybe I could take the dive one day and I don't know, go do my ca...”

“And the thing I'm really... I grew up in a musical household. My dad's a drummer although his joke when we were growing up was real musicians have day jobs because he had to actually have a job with b...”

“To some degree, there has to be a value exchange that happens in order for a creative person to live from their art.”