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Richard Rumelt
Professor Emeritus @ UCLA Anderson School of Management
World-renowned strategy expert. Author of Good Strategy Bad Strategy and The Crux.
“Good Strategy, Bad Strategy, covering strategic decision-making, product design, and growth systems.”
Career History
| Company | Role | Years |
|---|---|---|
| UCLA Anderson School of Management | Professor Emeritus | 1976-present |
| Harvard Business School | Faculty | ~1972-1976 |
Episodes (1)
Top Topics
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Quotable Clips
“I was asked to help part of the U.S. Department of Defense create a strategy for what's 17 different intelligence agencies.”
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Good Strategy, Bad Strategy | Richard Rumelt
18:13
“A few. A few. Not too many. Not 17. It's hard. Numbers. We work best when we concentrate. We're more effective when we concentrate on a few things, a few people, a few... focus, it's the fundamental s...”
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Good Strategy, Bad Strategy | Richard Rumelt
24:53
“And so there's gradually a diffusion of effort. One of the big issues in strategy is simply the organization, complex organizations particularly. You have a hard time focusing energy because of all th...”
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Good Strategy, Bad Strategy | Richard Rumelt
28:00
“For better. Because if you look at government, there is no changing of the guard and they get stultified.”
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Good Strategy, Bad Strategy | Richard Rumelt
34:32
“Then we get the network effects from not just software, but user base is now with the internet and so you get network effects with big social media. No one wants to be on a social media if only three ...”
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Good Strategy, Bad Strategy | Richard Rumelt
36:27
“And so here these big forces that companies are playing with right now are these network effects.”
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Good Strategy, Bad Strategy | Richard Rumelt
38:01
“How can you lay off 80% of the people and it still runs? I mean you got to wonder.”
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Good Strategy, Bad Strategy | Richard Rumelt
40:45
“Twitter's fascinating. I mean I tune into it every couple of days and see what's going on and it is just an amazing rumble of opinions and statements. It's much more interesting than it was five years...”
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Good Strategy, Bad Strategy | Richard Rumelt
40:54
“So there, where's the asymmetry here? Where's the source of power where you go from the odds... The standard odds in this game are against people where you think the odds are in your favor.”
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Good Strategy, Bad Strategy | Richard Rumelt
43:50
“And we want to have the education of women and we want to have a democracy and we want to have a long list that we would have no opium production, but at the same time, our allies are the opiate produ...”
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Good Strategy, Bad Strategy | Richard Rumelt
45:22
“And then it took a long time for them to put in the structure itself of government and then maybe became a democracy. Maybe not, but that's the process. It's not like you just go in there and say, you...”
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Good Strategy, Bad Strategy | Richard Rumelt
47:02
“I don't know. You're going to ask me more questions about what it is people should know and how do you get these sources of power? How do you get these insights? I'm a big fan of history. I'm a big fa...”
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Good Strategy, Bad Strategy | Richard Rumelt
47:19